From Facebook to Twitter to Google, paid activity is becoming an increasingly viable way to get found online, which however, do not ensure a high Google Adwords ranking. For a company, every dollar spent is important and our Search Engine Marketing (SEM) experts have only one goal: To rank your Google Ads as high as possible on Google Adwords, leading to increased website traffic or application downloads, while having a minimal Cost Per Click (CPC) or Cost Per Acquisition (CPA).