Why Should You Do Market Research?
by InnobayGroup
Posted on July 13, 2018 at 18:23 PM
Why Should You Do Market Research? Stock Image: Pixabay Market research allows you to grow and develop your business by making the most informed decisions based on actual market conditions. No matter how innovative your new product idea or marketing campaign may be, you need to know if there’s a customer base out there for […]
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4 Reasons to Outsource Your Digital Marketing to an Agency
by InnobayGroup
Posted on July 12, 2018 at 17:52 PM
4 Reasons to Outsource Your Digital Marketing to an Agency We often hear ,”I don’t need to outsource, I have a digital marketer who can do what is needed”. Perhaps the individual is able to cope with conceptualising and executing the strategies. In reality, most digital marketers are pigeon-holed to the execution and […]
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8 Digital Marketing Trends for 2018
by InnobayGroup
Posted on December 28, 2017 at 09:08 AM
It is hard to believe that 2017 is already almost over. It seems like just yesterday that we were discussing how to amend our digital strategies, and client services, to align with industry advancements and technological changes and challenges for the year. Now we’re assessing the year that’s gone by and started to gear up […]
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Quick Guide – Changes To Google AdWords
by InnobayGroup
Posted on December 15, 2016 at 08:36 AM
Any marketer should have heard of Google Adwords and its wonderful lead-generating capabilities. However, the advertising trends are rapidly changing and Google Adwords have implemented a few changes. Here are the updates you that you could work to your advantage. 1) Change from Standard Ads to expanded text Ads In May 2016, Google announced its […]
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Why Email Marketing Is Not Dead
by InnobayGroup
Posted on November 25, 2016 at 04:16 AM
Why Email Marketing Is Not Dead When was the last time you responded to an electronic direct mail (eDM)? With the rise of social media such as Facebook, there is an ongoing debate as to whether Email Marketing is still a viable marketing tool. Businesses now share information faster through social media with updates that […]
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Digitise Your Business Card
by InnobayGroup
Posted on November 25, 2016 at 03:39 AM
AceConnect Me. Connect without business cards Connecting with new people and establishing contacts is now an effortless thing, in the digital age of advancement in communication technology. From mobile phones to laptops, we demand for everything to be digitised for faster and easier access. However, the business card is one of the few things that has […]
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How To Benefit In The New Economy with AceLancerBay.com
by InnobayGroup
Posted on November 24, 2016 at 07:36 AM
How To Benefit In The New Economy Are you tapping into the New Economy? Since the birth of internet and the dot-com bubble in the late 90s, there is a drastic shift from a manufacturing-based economy to a service-based economy. Internet has become an important tool for businesses and consumers to interact, play, and trade beyond […]
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